With tight budgets and ever-increasing Competition, businesses today need to find ways to expand their operational footprint and enter new markets with minimal investment. Rather than opening physical stores, digital channels represent an opportunity to sell new products or services, potentially reaching untapped markets.
Selling globally adds complexity to digital commerce, due to the need to localize product offerings, languages and payment methods. Hybris architecture helps simplify global commerce by enabling organizations to manage multiple international sites on a single platform.
That is the role of SAP HANA. Using groundbreaking in-memory hardware and software we can manage data at massive scale, analyze it at amazing speed, and give the business not only instant access to real time transactional information and analysis but also more flexibility. Flexibility to analyze new types of data in different ways, without creating custom data warehouses and data marts. Even the flexibility to build new applications which were not possible before.
SAP S/4HANA an in-memory ERP suite acts as the "digital core" of your entire enterprise. SAP S/4HANA supports the Internet of Things (IoT), Big Data, real-time analytics, mobile, business networks, third-party systems, and more. And it is integrated - not only among your departments, but with the world as it delivers massive simplifications in all aspect of application - customer adoption, data model, user experience, business processes.
Traditional CRM tools are fast becoming obsolete. They often don’t have the necessary breadth to satisfy the growing demand for omnichannel customer engagement. Business needs to engage with customers consistently, across all touchpoints and functional activities. SAP Hybris delivers first class software for a complete end-to-end digital commerce experience. Improve sales, enhance brand loyalty, optimize customer service, and increase marketing performance in the new digital age and along the customer journey.